Competitive Marketing Strategies Curriculum Outline
Competitive Marketing Strategies: Conducting an Internal Analysis
Overview/DescriptionWhen developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities – what unique skills and resources does your organization have and how can it effectively deploy these to deliver a sustainable competitive advantage? In addition, you need to consider your marketing activities – how relevant are your marketing objectives, given your organizations current and potential capabilities? And what kind of profile does the marketing function have in your organization? Addressing questions like these will help you improve and develop strategies that reflect your unique capabilities. This course describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit, including innovation activities.
Target AudienceManagers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies
Expected Duration (hours)1.0
Lesson Objectives Competitive Marketing Strategies: Conducting an Internal Analysis
Define the role of internal analysis in the development of competitive marketing strategies Recognize the steps in identifying important organizational competencies Categorize examples of resources and competencies important for creating and maintaining competitive advantage Recognize important questions to consider when conducting an internal marketing audit Identify examples of what you should consider when conducting an innovation audit Course Number:
mkt_02_a01_bs_enus Back to ListCompetitive Marketing Strategies: Analyzing Competitors
Overview/DescriptionTo formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark? Gathering and analyzing this kind of information is the starting point for developing effective strategies that can increase your competitive advantage and build market share. This course describes a process for developing a competitor intelligence system that enables you to better understand what youre up against and how you can use information about competitors to design your own marketing strategies for maximum effectiveness.
Target AudienceManagers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies
Expected Duration (hours)1.0
Lesson Objectives Competitive Marketing Strategies: Analyzing Competitors
Recognize the value of competitive intelligence Assess how effective an individual is in identifying competitors for a given scenario Recognize examples of the guidelines for gathering information about competitors Match guidelines for analyzing information about competitors to the section in a sample analysis to which they apply Course Number:
mkt_02_a02_bs_enus Back to ListCompetitive Marketing Strategies: Selecting and Implementing Strategies
Overview/DescriptionCompetitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different types of competitive advantages that can help an organization distinguish itself from the competition. It outlines how to choose the most appropriate competitive marketing approach based on those advantages. It also explains the key components of a competitive marketing plan, which shows how strategies can be put into action. Finally, the course describes how to approach the implementation of competitive marketing efforts in order to ensure buy-in and support from key stakeholders.
Target AudienceManagers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies
Expected Duration (hours)1.0
Lesson Objectives Competitive Marketing Strategies: Selecting and Implementing Strategies
Describe how to select competitive marketing strategies effectively Match types of competitive advantages to their examples Match the components of a strategic marketing plan to their examples Recognize examples of guidelines that can help in making the implementation of competitive marketing strategies successful Course Number:
mkt_02_a03_bs_enus Back to List
Competitive Marketing Strategies
With the changing economic landscape and trends toward globalization and technology, business marketing is more critical than
ever. But yesterday’s business marketing strategy may not work in today’s global market. Companies need to develop new strategies
that will help their business marketing to be more effective in order to compete in the global economy. Staying competitive in
today's market space requires a marketing strategy that differentiates a company among its competitors. The right business marketing
training will help your organization to develop a new business marketing plan that will help shift the focus to a new marketing
strategy that address meeting needs versus selling products.
CBT Direct’s Competitive Marketing Strategies course is the marketing training that professionals need to jump start their
business marketing into a new direction.
Benefits of CBT Direct’s Online Training for Competitive
Marketing Strategies
CBT Direct boasts the most beneficial online training on the market. With CBT Direct’s online training, you have the flexibility
to study on your schedule, and with the speed and reliability of the internet, CBT Direct’s business marketing training course is
accessible anywhere you have an internet connection. Convenience finally costs less with CBT Direct - the most affordable online
training solution today.
The unique design of CBT Direct’s business marketing training course emphasizes learner initiative, self-management and experiential
learning. CBT Direct’s online course design begins with the definition of user-focused performance objectives and then proceeds to
the selection and implementation of instructional strategies and learning activities appropriate for those objectives. This effective
instruction model for CBT Direct’s Competitive Marketing Strategies training course ensures the greatest level of comprehension and
retention.
Who Benefits from CBT Direct’s Training for Competitive
Marketing Strategies?
Our marketing training course benefits all professionals who are involved in their company’s marketing strategy, who play roles in
marketing initiatives, who are responsible for increasing sales and customers and who are involved in business development.
What Professionals Will Learn from CBT Direct’s Training for Competitive
Marketing Strategies
CBT Direct’s marketing training program helps companies to adapt to the changing marketplace. It points out the benefits of adapting
business marketing strategy to a changing economy. It helps companies identify their strategic direction by matching a new business
marketing plan to practices with corresponding examples. Focusing your business marketing plan on consumer behavior is also addressed.
CBT Direct’s business marketing training course starts by painting a picture of the changing economic landscape and the new
consumer and what is needed to develop a marketing strategy that reaches this consumer. It continues by presenting ways of locating
new marketing opportunities, improving marketing performance, and differentiating your offerings. It then discusses the advantages
of web-based business marketing and identifies the tools to identify one or more Internet marketing strategy.
Click here to see a detailed curriculum outline.
Our course helps to ensure that a company’s business marketing plan positions it to gain and keep a competitive edge in the
changing marketplace.
The right tools and methods for competitive research and creating a competitive SWOT matrix will help to determine a competitor's
objectives, strategies, strengths, and weaknesses. Our course focuses on ways to gather competitive intelligence and the benefits of
acquiring this information. With this marketing strategy, companies can develop a competitor response profile by identifying the
competitor's capabilities, operating assumptions, and goals. These methods and tools will enable companies to develop a business
marketing strategy plan to successfully navigate today's highly competitive business environment.
For companies to move their business marketing in the right direction, it must recognize the benefits of using the Internet as a
competitive marketing tool. It will match the on-line sales advantage and the traditional sales advantage with appropriate examples,
outline the advantages and disadvantages of buying, selling, and marketing through electronic channels in a given scenario. And will
also match the steps for developing an Internet marketing strategy with their examples.
CBT Direct’s business marketing training course can help businesses shift their marketing strategy to secure their business,
attract new and retain existing customers and develop a competitive edge in this new economy.
Competitive Marketing Strategies
