Strategic Brand Management
There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. Binding these ingredients together requires a marketing strategy that links value to the branding.
Companies measure the value of their branding efforts by the consumer's attitudes and loyalties which create brand equity. Brand equity makes a company worth more in consumersí eyes and adds dollar-value to a company's worth. An effective marketing strategy successfully brings the branding to the attention of the consumer and brand equity.
Companies spend a lot of time and energy on product branding efforts. But without a marketing strategy, a memorable name or the enticing packaging may not be enough to bring value to the brand.
Today, the market is tough, so what marketing strategies can companies employ to make sure their branding efforts results in their brand standing out? An integrated brand marketing strategy identifies the right venues, the positioning, messaging and the communication vehicles to create successful branding that generates awareness for products or services. But with over 220 forms of media, selecting the ones that are right for company branding initiatives can be daunting at best. And with a rapidly changing environment, itís critical for a companyís marketing strategy to allow its branding to respond effectively to evolving consumer tastes, fashions and lifestyles.
Benefits of CBT Directís Online Strategic Brand Management Training
CBT Direct boasts the most beneficial online training on the market. With CBT Directís online training, you have the flexibility to study on your schedule, and with the speed and reliability of the internet, CBT Directís Strategic Brand Management training course is accessible anywhere you have an internet connection. Convenience finally costs less with CBT Direct - the most affordable online training solution today.
The unique design of CBT Directís Strategic Brand Management course emphasizes learner initiative, self-management and experiential learning. CBT Directís online course design begins with the definition of user-focused performance objectives and then proceeds to the selection and implementation of instructional strategies and learning activities appropriate for those objectives. This effective instruction model for CBT Directís Strategic Brand Management training course ensures the greatest level of comprehension and retention.
Who Benefits from CBT Directís Strategic Brand Management Training?
This course will help senior management, marketing managers, brand managers and marketing communications professionals ensure that their branding stays at the forefront of consumer thinking.
What Professionals Will Learn from CBT Directís Strategic Brand Management Training
CBT Directís course will introduce a brief history of branding and its intended purpose. It also identifies the elements of a great brand, current trends in branding and demonstrates how each ingredient reacts to the other in order to create a valuable, long-lasting brand. Professionals will learn about the responsibilities of a brand manager, from branding to marketing strategy and execution, from evaluating to maintaining brand equity. Professionals will learn to identify the components and intricacies that make up their consumer market, identify branding techniques that can appeal to the consumer and how the consumer dictates brand equity.
Taking our course, brand marketing managers will be able to analyze the components of equity achieved by the right branding approaches. They will be able to develop a marketing strategy to utilize the psychology of a consumer's perceptions and apply helpful techniques to build brand equity. From marketing strategies, professionals will learn how to construct marketing support programs that will position their brand to appeal to consumers and improve perceptions of the brand. Click here to see a detailed curriculum outline.
Our course discloses the secrets of designing eye-catching packaging, creating the perfect name and logo and enables you to determine if a jingle, slogan, or fictional character may be necessary to animate the branding. It helps companies to legally protect their brands through copyrights, patents, and trademarks and supplies plenty of marketing strategies to help branding achieve equity and stand out from the rest.
CBT Directís course is designed to help learners analyze all the creative elements of branding and help determine which they will incorporate into their marketing strategy. It demonstrates creative techniques that grab attention and shows how measurement systems can show a brand's effectiveness and evaluate brand equity.
Strategic Brand Management